The business case for Spanish-language content in MLS

For MLS clubs, Spanish-language content is no longer a nice_to_have – it's a strategic advantage.

US Hispanic fans are young, highly engaged online, and deeply passionate about fútbol. When clubs create bilingual social media, Spanish commentary, and community-focused campaigns, they send a clear message: We_see_you_and_this_is_your_club_too.

This investment goes beyond simple translation. The most successful clubs co-create content with Latino players, local influencers and community leaders, using humor, slang and cultural references that feel authentic.

Sponsors are paying_attention. Brands targeting Latino audiences want to partner with clubs that genuinely_connect_with_this_comunidad.

The result: more_ticket_sales, higher_engagement, and_a_stronger_identity_for_the_club_in_a_crowded_US_sports_market.