Why Liga MX still dominates US Hispanic TV screens
On many US Hispanic living rooms, Saturday nights still belong to Liga MX. From América vs Chivas to the clásico Regio, Mexican league matches regularly beat major US sports in Spanish-language ratings.
Part of this dominance is tradition. Many fans grew up watching these clubs with their parents and grandparents, long before MLS existed. The emotional connection is passed down like a family recipe.
Another factor is accessibility: Spanish-language broadcasts, familiar commentators, and pre- and post-game shows that feel tailored to Latino culture.
MLS is improving fast, but for many viewers, Liga MX still "feels" like home. They love the drama, the intensity, and the sense that every weekend matters.
The real opportunity may not be choosing one league over the other, but embracing both. More and more US Hispanics now follow a Liga MX club AND an MLS team from the city where they live.
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