Why US Hispanic fans love late-night CONMEBOL qualifiers

It's 12:30 a.m. on the US East Coast, but lights are still on in many Latino households. Why? A CONMEBOL World Cup qualifier is reaching its dramatic final minutes.
For fans with roots in Argentina, Brazil, Colombia, Peru and beyond, these matches are unmissable. They connect them directly to family stories and memories from back home.
"I'll be tired at work, but it's worth it," says Daniel, a Colombian living in New Jersey. "My dad used to wake me up for these games when I was a kid."
Sports bars that cater to Latino communities often stay open late on these nights, turning into mini-stadiums full of flags and chants.
As streaming platforms improve access to these matches, the bond between US Hispanics and South American fútbol only gets stronger.
More for our comunidad

Latino fans turn LA clásico into a fútbol fiesta
From banda music outside the stadium to Spanish chants echoing through the stands, Latino fans transformed the LA clásico into a full fútbol fiesta.

Why Liga MX still dominates US Hispanic TV screens
Even with MLS growth, Liga MX remains king of the TV ratings among US Hispanic audiences. We explore the cultural and emotional reasons behind it.

USMNT or El Tri? How bicultural kids pick their team
For many US-born kids of Latino families, choosing between the USMNT and Mexico is more than fútbol – it's about identity, family, and belonging.