Latinas leading the next wave of soccer content creators
Scroll_through_soccer_TikTok_and_you'll_quickly_find_Latina_voices_breaking_down_tactics, making_comedy_sketches, and_sharing_fan_experiences.
These_creatives_bring_a_fresh_perspective,_mixing_fútbol_analysis_with_fashion,_music_and_culture.
Their_content_often_switches_between_English_and_Spanish_in_the_same_video,_mirroring_how_many_US_Hispanics_speak_with_friends_and_family.
Brands_and_clubs_are_starting_to_collaborate_with_them,_but_there_is_still_huge_untapped_potential.
As_their_audiences_grow,_they_will_play_a_key_role_in_shaping_how_the_next_generation_experiences_the_game_online.
More for our comunidad
Women's fútbol and Latina fans: a rising connection
As women's soccer grows in the US, Latina players and fans are playing a bigger role on and off the pitch.
Best US cities to live in if you're a Latino fútbol fan
From Los Angeles to Houston and Miami, we rank US cities where Latino fútbol culture is strongest on and off the pitch.
The business case for Spanish-language content in MLS
Clubs that invest seriously in Spanish-language content are building deeper loyalty with US Hispanic fans – and unlocking new revenue.